Application Programming Interfaces (APIs) are being used to produce innovative solutions, and grow the reach of a particular product to new customers. Companies are making their APIs available to the world at large, so developers and even their competition can use them because it ultimately generates new streams of revenue. IntelePeer, provider of on-demand, cloud-based business communication solutions, has developed a new communications API that will make near real-time provisioning of its voice services available for Cisco Spark.
IntelePeer is a Cisco Preferred Media Partner (PMP), so the new API is going to allow it to offer its resellers a voice service that will enable Cisco Spark’s call capabilities.
Cisco Spark is a WebRTC-based service designed for easy access, while providing many of the communications solutions organizations need today, including collaboration and conferencing with voice, video and data. As the unified communications (UC) and collaboration market continues to grow, organizations want solutions that can be deployed easily, without the complexities of traditional systems.
Matt Edic, Chief eXperience Officer, IntelePeer, makes that exact point as to the benefits the new API will deliver, "With the new enterprise-grade API integrated into Cisco Spark, our voice services from the cloud can be installed and active within minutes versus days. The API enabled automation helps companies to immediately realize the benefits of business collaboration." He adds, "Our strategic work with Cisco to develop the API that makes this possible validates the future direction of the UC and collaboration market."
The integration of the IntelePeer solutions with its API will be seamless, because the company is a Cisco Solutions Partner and it has earned a PMP designation in the Cisco ecosystem. This designation certifies IntelePeer's services will not have any compatibility issues with Spark Call.
"The ability to make voice calls is an important piece of Cisco Spark. And with IntelePeer’s API and PSTN services support, our customers will be able to further realize the benefits of a single collaboration experience that spans all modes of communication," said Andy Dignan, Senior Director of Worldwide Sales and Go-To-Market Strategy for Cisco’s Collaboration group.
The use of an API by IntelePeer with Cisco is one of thousands of collaborations between companies and developers to further extend the original scope or capability of a product. This growing trend has led TMC to hold a four-day conference called All About the API in Las Vegas, NV. July 18-21, 2016.
The need to hold this type of conference at this particular time is important, because of the growing use of APIs. Rich Tehrani, CEO of TMC, said "Each year, Apple, Android, Amazon, Cisco, Citrix, Visa, MasterCard, PayPal, Google, IBM, Microsoft, Oracle, SalesForce, SAP, Twilio and just about any other company that is ecosystem- and integration-centric releases new and updated APIs." He goes on to say, "Name any company you've heard of and they are likely exposing the internal workings through an API. They are doing this because they have to."
A rapidly increasing need for APIs and similar measures is expected to drive big gains in this market through 2021.
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