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Ytel Announces Commercial Release of message360 API

By Casey Houser
May 04, 2016

Ytel, a telecommunications company that offers businesses voice, text, and email through the cloud, recently announced that it has launched its message360° application programming interface (API).

The new message360° API gives developers the power to link their own Web-based applications with Ytel’s services. Company Chief Technology Officer Matt Grofsky commented on the nature of those services and the growth potential of the overall Ytel network:

“Voice, text, email, and direct mail will be the primary channels for use in the API,” Grofsky said. “The infrastructure is self-maintained and scalable; we are on pace to complete over 1 billion interactions on Ytel’s network this month.”

How scalable is the platform? Ytel has spent much of its time developing a number of data centers across North America. They are powerful enough to provide access to these services to Tier-1 communications carriers. The data centers are also interlinked in such a way to offer redundancy of services at each station; this provides increased uptime for each service so enterprise clients are not left in the dark if problems occur at any one data center.

Ytel has used its expertise in the market to build an infrastructure that gains the respect of its customers and ratings agencies alike. It was recently named one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine for its development of the Cloud Contact Center and introduction of the burgeoning message360° API.

Now the message360° release has come to commercial fruition. It targets midsize and large enterprises in order to extend these communications services to a global audience.

This launch comes not long before the opening of the 2016 All About the API conference that TMC will host this summer. At the expo, many vendors and speakers will display the impact that APIs have created in nearly every market.

Considering only Ytel, it is easy to see how its communications services could make their way into contact centers of retail, hospitality, and more.

APIs have become the de facto method of allowing one company to connect to another – allowing each partner to extend their influence as a result of such a partnership. Businesses and consumers benefit every day from these interactions, and All About the API will take a week this year to celebrate their effects.

Edited by Stefania Viscusi

Contributing Writer

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