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IBM's Juan Carlos Soto to Keynote All About the API Event

July 12, 2016

Industry Veteran will discuss APIs and How they Cause Disruption

Norwalk, CT – July 12, 2016—Juan Carlos Soto, Vice President, Hybrid Cloud Integration and API Economy with IBM, will deliver a keynote at All About the API on Tuesday, July 19 at 3:30 p.m. in Las Vegas, Nevada at Caesars Palace.  There, Soto will address the audience on the topic of disruption as he explores how digital transformation has created the API Economy, bringing with it changes in how business and technology operate today and in the future. During his keynote, Soto will also dive into the game-changing ability APIs offer to new and existing organizations wanting to expand their market position to stay ahead of potential disruptors.

“The disruption occurring in the enterprise services market is paralleling what consumer apps have been doing for years, and that’s due to the rapid proliferation of APIs,” said TMC’s CEO, Rich Tehrani, the conference’s Executive Producer.  “This is why we are thrilled Juan Carlos, who represents cloud, AI and IT at IBM, will be on hand to share his vision.”

Soto is Vice President of Hybrid Cloud Integration and API Economy, which includes IBM's API Connect, MQ, IIB, DataPower and Node.js offerings. Previously, he was the CEO at StrongLoop, a leader in Node.js for the Enterprise, which was acquired by IBM in September 2015. Before StrongLoop, he led several businesses at Informatica including the Informatica Cloud Business Unit growing it from an internal startup operation to a mainstream subscription business recognized as a market leader in the integration platform as a service (iPaaS) category. Before Informatica, Juan Carlos worked at Sun Microsystems where he was a member of Sun's Executive Management Group, holding various executive positions including Vice President of Cloud Computing and Developer Products Marketing, Vice President of Market Development, and CTO of Software.

All About the API is sponsored by: Platinum Sponsors: Oracle,Ytel; Gold Sponsors: Agora.io, Nexmo, SmartBear; Silver Sponsors: Acxiom, APIMATIC, AxiaTP, Cloud Elements, Dialogic, Phone.com, Teli, TIBCO, Verizon and Vidyo.

For more information about All About the API, visit: www.allabouttheapi.com.

Registration for All About the API is open. For more information, contact Frank Coppola at 203-852-6800 x131. For media registration, contact Jessica Seabrook. Companies interested in exhibiting, sponsorship or advertising packages should contact Maureen Gambino at 203-852-6800 x109 or Joe Fabiano at 203-852-6800 x132.

For the latest All About the API news, updates and information follow the event on Twitter at @AllAboutTheAPI.


About TMC

Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. This presents branding, thought leadership and lead generation opportunities for vendors/sellers.

TMC’s Marketplaces:

Unique, turnkey Online Communities boost search results, establish market validation, elevate brands and thought leadership, while minimizing ad-blocking.

Custom Lead Programs uncover sales opportunities and build databases.

  • In-Person and Online Events boost brands, enhance thought leadership and generate leads.
  • Publications, Display Advertising and Newsletters bolster brand reputations.
  • Custom Content provides expertly ghost-crafted blogs, press releases, articles and marketing collateral to help with SEO, branding, and overall marketing efforts.
  • Comprehensive Event and Road Show Management Services help companies meet potential clients and generate leads face-to-face.

For more information about TMC and to learn how we can help you reach your marketing goals, please visit www.tmcnet.com.

About Comunicano, Inc.

Comunicano is a brand development and value creation communications consultancy specializing in public and market awareness, reputation and amplification for early stage technology and life sciences companies and those in transition including. Over the past 15 years, the firm has successfully supported 41 client exits. CEO Andy Abramson founded Comunicano in 1992. More information is available at http://www.comunicano.com/

Media and Analyst Contacts:

Comunicano, Inc.

Andy Abramson





Jessica Seabrook

Marketing Director

203.852.6800 ext.170


Edited by Alicia Young
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