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Why Continuous Delivery of Multilingual Content is Key to Your Global App's Success

By Special Guest
Rob Vandenberg, CEO, Lingotek
September 21, 2016

Distributing apps, products, and brand messaging around the world requires a continuous delivery pipeline that will not only disseminate that information efficiently, but also translate and localize it as needed. DevOps goals of streamlining processes, improving feedback loops and becoming more efficient in getting products to market must now extend beyond developing and shipping code.

Applying Continuous Delivery to Global Documentation Management

Businesses that aspire to being agile and employ a continuous delivery pipeline need to apply DevOps-style operations to automating global document management in business areas like marketing and customer support. The DevOps model is being applied to documentation, a new “DocOps” model to ensure that content and documentation are authored, updated, and delivered continually in any market around the world.

The complexity of the undertaking is only realized when you consider the thousands of documents companies generate, supporting hundreds of different products, and multiply that by the number of languages and countries that will require localization and translation. Customers need to be able to read your Help pages and resonate with the messaging in your marketing videos. In addition, foreign DevOps team members need to understand all documentation and deployment tests. Version control is imperative; versions should automatically update in every language, and localize for every culture. Extending continuous delivery into continuous global translation is at the core of every global app’s success.

Automating & Integrating Translation

Current robust APIs and out-of-the-box integrations to the most popular MT engines on the market are able to deliver translation and localization

Rob Vandenberg

in a matter of minutes rather than hours, and continuously and automatically translate its global content in real time. Customers can choose the machine translation engines that best fit each project’s budget, timeframe, and language set. A cloud-based solution allows information developers and localization specialists to collaborate more easily on translated content. Companies gain efficiencies by leveraging existing translation memory assets, importing and storing them in a cloud-based translation management system. This also allows content to be indexed by Google, making it search-engine friendly in every language.

Networked translation lets companies take advantage of several possible translation workflows including automatic machine translation with enhanced translation memory recognition, community (customer or employee-based) translation, and professional translation. These workflows combined with human reviews and approvals enable seamless, multilingual publishing. Automatic workflow kicks off translation whenever content changes. This ensures that global sites are always synchronized, even when incremental changes to content takes place daily. Automation makes all translation fully scalable.

Global companies need to be agile and continuous delivery helps them achieve that goal. Applying the continuous delivery model to global networked translation results in content that is continuously and simultaneously updated. This gives international organizations the ability to more effectively manage global documentation and ensure a consistent, accurate, and up-to-date flow of information to consumers and team members around the world. Continuous delivery practices, when applied beyond DevOps, can extend the efficiencies needed to succeed in a global marketplace to mission critical departments of the organization like marketing and customer support. 

Edited by Alicia Young
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