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Worldbox API Means Big New Influx of Business Intelligence

By Steve Anderson
March 09, 2016

Business intelligence isn't the derisive topic of an equally derisive Dilbert strip, but rather a matter of knowing what a market looks like, which in turn shows where potential opportunities can be had. Worldbox recently released a new applications programming interface (API) that offers a whole lot of new business intelligence, and an API that forces us to reconsider just how powerful an API can really be.


The new API from Worldbox offers over 200 data fields related to seven million companies in emerging markets. That alone should scream “opportunity” like a car alarm at three in the morning, but it goes on from there. The information is available in not only English, but also Italian, French and German. The information available runs the gamut from credit information to financial data and even company reports and legal documents. The data can even be updated, sourced from the Worldbox network, before being used as part of reports or as part of a company's database.

Adrian Ashurst, Worldbox's CEO, elaborated, saying “The flexibility allows users to receive as much or as little data as required, with no requirement to host or manage that data directly. And our development work with third-parties allows firms to create their own 'white-label' apps around the functionality of our API, linked to our global database.”

That's a very potent API, allowing for highly flexible access to a lot of useful information. APIs in general are yielding a lot of benefit, and for all the proof that could ever be needed on that point, consider heading out to All About the API, running July 18 – 21 at Caesar's Palace in Las Vegas. While there, attendees will see all the latest in API, engage in discussion and networking with others, and even participate in developing tomorrow's APIs with a set of planned hackathons.

APIs are powerful things, but so too is information. Worldbox is combining both into what will likely be a must-have system for C-suites and analyst firms the world over. Information is vital to the creation of actionable insight, as the big data field has recently discovered, so information like that in Worldbox's hands could be extremely valuable when coupled with individual corporate databases. It provides a potentially unstoppable level of market insight, so when the individual knowledge about what a company can do is applied, it becomes clear just what a company should do to make the most out of market opportunities.

Worldbox is offering all of that capability up from one API, and this shows just how powerful an API can be. It's likely only to get more powerful, though, so keeping up with the latest in API developments should prove the means to get plenty of new opportunities.




Edited by Stefania Viscusi

Contributing Writer

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