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Nexmo, Amazon Web Services Combine for New SMS for SNS

By Steve Anderson
July 18, 2016

A new combined effort recently delivered some new value for Amazon Web Services (AWS) users, as a new effort between it and Vonage company Nexmo began to bring short message service (SMS) options to Amazon Simple Notification Service (SNS). With such a system in place, users would be better able to communicate back and forth within AWS, and in turn achieve better collaboration and hopefully better results to follow.

AWS turned to Nexmo, reports note, thanks to Nexmo's ability to offer up large quantities of messages every day, measured in the billions per day range. Nexmo's ability to offer that range of messages depends on its massive network, one of the largest in the world at 650 total carriers, so its reach is not only certain, so too is its quality and responsiveness to issues. Nexmo also offers a system known as Adaptive Routing, an algorithm that uses collected data to establish the fastest routes available for message delivery.

This is especially useful given AWS' status in the developer community, offering a variety of services for developers including issues of identity, sync, serverless backend systems and more. Perhaps one of the biggest offerings is application programming interfaces (APIs), tools that help smooth out development by bringing several features into play at once.

Nexmo's president Tony Jamous commented, “We are incredibly excited that Nexmo's cloud communications platform is extending the reach of the Amazon SNS suite. Nexmo looks forward to working with AWS as Nexmo continues to redefine how developers build communications software to meet the growing demand for more relevant and engaging customer communication.”

Those who want a firsthand look at where the API market is going, meanwhile, need only turn to the All About the API event, running July 19 – 21 at Caesars Palace in Las Vegas. While there, users will not only have a chance to see the latest APIs demonstrated, but also get a chance to network with other developers, take in a set of addresses from major names in the field and attend training and workshop events from providers like Ytel and even Nexmo itself.

APIs have a great potential to shake up the landscape by making development that much easier. With some portions of a new app or the like already developed, it can reduce the time to market and thus improve return on investment. When an app can not only be made more robust by the use of an API but also brought to market faster, that improves its competitive advantage on several fronts, making it more likely that users will turn to that app over the wide array of other choices commonly seen in app stores.

With mobile devices becoming steadily more popular, and more apps required to get the most out of these devices, APIs will be a major part of the landscape for some time to come. This in turn should yield more options for mobile device users.

Edited by Alicia Young

Contributing Writer

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