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Ytel and Zoho CRM Put Customers First with Partnership

By Alicia Young
August 04, 2016

Ytel, a cloud communications company, announced today that it is partnering with Zoho CRM, which is recognized as one of the leading CRMs on the market. The company employs over 3,500 people and has six locations worldwide. With this partnership, Zoho’s customers will now be able to use text messaging functionality through a native integration with message360°, a Ytel solution. Message360° is a cloud communications API that integrates voice, text, email and direct mail functionality into any web-based solution. This new partnership spells good news for Zoho’s customers, as the message360° API has been proven to make customer engagement easier than ever.

So how exactly is Ytel’s solution going to be used? The extension will be found in the Zoho marketplace at no cost and will allow customers to engage in more personal, two-way conversations through text messaging. Key features of the extension include the ability to send text messages to contacts; creation and management of custom text message templates; and history tracking and scheduling of bulk text message campaigns.

Both Ytel and Zoho seem to have the customers foremost in their minds when it comes to this partnership.

“Zoho was the perfect partner for us because of their customers' needs,” said Nick Newsom, CEO at Ytel. “Communication is, and will always be, high priority for businesses and we are helping Zoho provide multi-channel capabilities to their customers.”

Continuing the customer-first mentality, Raju Vegesna, Chief Evangelist at Zoho, said, “We want our customers to get the most out of Zoho, which is why we launched Zoho Marketplace. Here, businesses can choose from a broad range of powerful extensions that increase the capabilities of Zoho products and help businesses be more efficient and productive.” He continued, “Extensions such as message360° connect seamlessly with Zoho products, ensuring a smooth user experience. We are happy to feature message360° on Zoho Marketplace, and believe that it would be valuable for our customers.”

Edited by Maurice Nagle
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